creative fields Branding, Typography, Illustration, Web Production, UX/UI
software Illustrator, InDesign, Bootstrap, InVision
professional role Student Project
New York is a very expensive city, and the time to go shopping really little. In addition, every year in USA an average of 70 pounds of clothing per person is thrown away. Sharing can not only keep tons of trash out of landfills, it can save tons of money.
Every woman has clothing sitting in her closet that she doesn’t wear and maybe even some that she have never worn at all, so why not swap all of those clothing items with someone’s else?
MySwap wants to be an eco and financial friendly way to keep user’s closet constantly changing by being part of the local item swapping community.
CORE VALUES To save the environment by giving away your clothes and items and finding what you want in return,
keeping millions of items out of landfills and preventing textile waste without giving up on beauty and fashion.
KEY MESSAGE Fun, Fashion and Philanthropy.
BRAND PERSONALITY Easygoing, friendly, positive, careful, environment-aware, feminine.
